THE
DESIGN
My concept focuses on community, aligning perfectly with the bank’s key values: "Always with you" and "At eye level." The best way to show customers that the bank genuinely supports them and speaks their language is by building a shared purpose that connects them. And what embodies a shared purpose better than a true sense of community?
How do you visually express the idea of community? To avoid the obvious, I delved into what governs communities—who leads them? What forces connect them? This journey led me to the concept of the solar system, a perfect metaphor for interconnectedness and balance.
The visual language of the credit cards is inspired by the solar system, from the card's design to the unique unboxing experience.
Instead of a conventional unboxing, the card is revealed within a star map,that turning the moment of discovery into a cosmic experience.
How do you visually express the idea of community? To avoid the obvious, I delved into what governs communities—who leads them? What forces connect them? This journey led me to the concept of the solar system, a perfect metaphor for interconnectedness and balance.
The visual language of the credit cards is inspired by the solar system, from the card's design to the unique unboxing experience.
Instead of a conventional unboxing, the card is revealed within a star map,that turning the moment of discovery into a cosmic experience.
